How to Start a SaaS Business with $0: A 7-Step Blueprint

Starting a software-as-a-service (SaaS) business may seem daunting, especially if you’re starting from scratch with no money to invest. Yet, the SaaS model is one of the most powerful ways to build recurring revenue and scale a business effectively. In this guide, I’ll share the seven key steps to launch a SaaS business with zero capital — strategies I’ve used to build and sell multiple companies successfully.

1. Start with the Problem

Before you build, you need to identify a real problem worth solving. Here’s how:

• Consult with Industry Experts: Ask industry consultants about recurring issues their clients face.
• Focus on Frustration: Note common frustrations — both your own and those you observe. Everyday annoyances can reveal powerful business ideas.
• Check Spreadsheets: Many companies rely on custom spreadsheets to simplify their processes. Often, these can serve as blueprints for potential SaaS solutions.
• Ride the Market Trends: Identify industries on a growth trajectory, such as AI, 3D printing, or drone technology. Businesses in these sectors often face unique problems that existing software doesn’t address.